Lush
App Design
LUSH is a bath, body-care, and fragrance brand known for its bold, colorful, and handmade product identity. The goal of this project was to design a mobile app experience that reflects the brand's playful and sensory-rich personality while making product discovery, comparison, and checkout effortless for users on the go.
Client:
Lush
Role:
UI Designer
Year:
2025
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Challenge
Users found it difficult to browse fragrance and bath products by scent/category, the checkout flow had too many steps, and the visual identity felt inconsistent across product pages — reducing engagement and increasing drop-off before purchase.
Objective
Simplify product browsing with clear category and scent-based filters Create a checkout flow in 3 steps or fewer Maintain LUSH's vibrant, sensory brand identity across every screen Design for quick "impulse-buy" moments with strong visual CTAs
Results
Checkout flow reduced from 5 steps to 3 Improved product discoverability with scent-based filtering Consistent visual language increased perceived brand quality
